What we've learned shipping software for established businesses for 5+ years.
Practical writing for founders, business operators, and anyone who has to make a "build vs. buy" call this quarter.
How to Leverage Social Media to Boost Your App Downloads
With over 3.6 billion active social media users worldwide, social media is one of the most effective channels to promote your app and reach a wide audience. By leveraging social media, you can increase your app's visibility, drive downloads, and engage with potential users. In this blog post, we will discuss how you can use social media to boost your app downloads.
How Two College Freshman Got 40,000 Downloads With $0 In Marketing
Jorge Dickens and Jay Wadhwa went out to dinner with their friends one night. Rather than complicating the process by having everyone pay for their bill right there, Jorge paid $500 to clean up the tab.
How Do I Get My App Into The App Store?
If you have developed an iOS app and you're wondering how to get it into the Apple App Store, you've come to the right place. In this blog post, we'll walk you through the steps to get your app submitted and approved for the App Store!
The Epic Comeback
How Steve Jobs Revitalized Apple Through Product Management Mastery
5 Essential Tips for Creating Bug-Free Apps
As a software development agency, we understand the importance of delivering bug-free software. We know that bugs can cause delays, damage your brand reputation, and result in lost revenue.
Where Software Bugs Come From And How to Squash Them
On September 9th, 1947 a team at Harvard was working on their Mark II computer, when it began to given them unexplained errors over and over.
Surprising Things About How an App Really Works
When we press an app icon on our phone, we feel impatient if it takes more than a few seconds to load, and give up if it takes longer than a single minute.
The History of Approachable Geek
The Long Story
Should you have software development done by a freelancer, employee or an agency?
If you’ve just begun thinking about developing an app you’ve likely started to explore your options on how you could get it created. And you’ve probably found that there are at least three options for getting it created.
Why Building Your Own Custom CRM is Not as Bad as it Sounds
If Google was a hospital, and the search results were the doctor telling you what your options are, many people that have searched the terms “CRM for (insert specific company type)” have gotten the news nobody wants to hear…
Should my small business invest in custom software?
As a small business owner, you're always looking for ways to streamline processes, improve efficiency, and stay ahead of the competition.
Build a Business for the Future with ChatGPT
How AI is Revolutionizing Entrepreneurship
Is investing in 100k custom software worth it?
$100k?! For a piece of software?! Yeah. That’s not crazy. Most apps to get the MVP off the ground, at least when developed by a software development agency cost somewhere between $30k and $150k.
What You Need To Know about Custom Software Development for your Small Business
When it comes to software solutions for your small business there is definitely no shortage of options. Hundreds of varieties of CRM's, e-mail marketing platforms, accounting tools, messaging tools etc. And many of them are powerful at what they do. The trouble when you reach a certain stage in your business is making them all play nice with each other.
30 Ways to Market Your App
The Only List You'll Ever Need
What is UX design and why is it important for an app?
If you’ve been chatting with software developers (perhaps even us) you’ve probably heard the terms “UX Design”, “the UI” or similar sounding acronyms starting with the “U” being thrown around.
The In-App Advertising Business Model
Perhaps you’ve played your favorite game on your phone and seen the big full screen ads that pop up and try to tempt you into downloading another.
Can an app developer see my credit card information?
We get questions about this all the time at Approachable Geek, and rightly so, your and your user’s financial information is extremely important to keep safe. So what is the answer?
The Benefits and Challenges of a Two-Sided Marketplace Business Model
A two-sided marketplace, also known as a platform or multisided marketplace, is a type of online platform that connects two distinct groups of users and facilitates transactions between them.
Which is a better language to build a hybrid app in, Flutter or React Native?
Flutter is an open-source mobile application development framework created by Google. It is used to develop applications for Android, iOS, Windows, Mac, Linux, and the web from a single codebase and is relatively young (it was released in 2018.)
Pros and Cons of the Freemium Business Model
As part of our ongoing series about App business models (which if you haven’t read our previous articles, I would suggest starting with: 5 App Business Models That Actually Work.)
How do I submit my app to the App Store?
As you well know, Apple’s App Store and Google’s Play Store are the duopoly that govern what can and cannot be put onto people’s phones, and many first time app builders are concerned about whether or not they can meet their criteria.
Subscription App Business Models
A Beginner’s Guide
What is the process of building an app?
It all starts with an idea, and hopefully a good one. From there we meet with people to brainstorm out what they want to build. Then we get a rough estimate of what the project will entail, when we get the green light, we then start on the design process.
SaaS Business Models: A Beginner’s Guide
SAAS stands for Software as a Service, it is where software is hosted on the cloud and is accessed via a subscription.
How To See If Your App’s Business Model Sucks Before You Waste Years Building It
Ok, that may be a bit of an aggressive title for a blog post. But, it is accurate. I speak with entrepreneurs everyday, some brilliant, some crazy (don’t worry if you are a client of ours, we at least think you are one of the sane ones).
How long does it take to develop an app?
When trying to determine how long it will take to develop an app there are a few factors that determine a project's length.
6 Ways to Market Your App While on a Tight Budget
In college, a couple buddies and I decided to build an app. The initial estimation I was given for development time was 3 weeks... it took us 8 months.
How much does it cost to build an app?
One of the most frequent questions we get asked at Approachable Geek, is, as you may have guessed, “How much does it cost to build an app?”
5 App Business Models That Actually Work in 2022
It was Micheal Porter the transformative business strategist that said, “The essence of strategy is choosing what not to do.” And no where is that more true then when you are choosing a business model for your app.
Custom Software Development vs. Off-The-Shelf. Which Is Best?
I was talking to a business owner of a construction company the other day. He was wondering if it would be better to go through the process of custom software development for his business or if they should stick with the off-the-shelf solution.
Should You Build Your App Using Low Code Software Development or Custom?
When you think of a bunch of programmers hacking away in their basements late at night with strings of text in front of them on their computer screens. This is custom software development. It’s when you write things from scratch. Or a more boring formal definition of it is this:
Should Your Software Development Be Done by a Freelancer, Employee or an Agency?
If you’ve just begun thinking about developing an app you’ve likely started to explore your options for how to get it built. In this article we’ll explore three of them.
What You Absolutely Need to Know About Hybrid Software Development
When you go to write an application you have essentially two choices: First you can build the app using the language that the native platform has available. For iOS this is Swift and for Android you can use either Java or Kotlin.
Why Care About Your Developer’s Company Culture?
Many people when they are looking for software developers look at things like reviews, the company website, and past projects. Which you definitely should do. But one thing that is much harder to see, and perhaps even more important is what the company culture is.
3 Questions To Ask Before Making Your First App
Almost every week I have someone come up to me and say, “I have an idea for an app, what is the first step?” And my answer is always the same, “Quit.”
6 Steps To A Push Notification Strategy Your Users Will Love
So your app is live (and if that’s not true check out this article), but you’re trying to increase how often people use the app. Push notifications are a powerful tool to re-engage your users and bring value to them, yet they are often underestimated and underutilized.
A Start-To-Finish Guide To Designing Your SaaS App
So you’re planning on building an app? Maybe you’ve got a genius idea, but maybe you’ve never actually gone through the process of creating software before and perhaps it seems like a daunting process.
5 Steps To Turn Your App Development Idea Into A Viable Business
So you have a great app idea… but can it be a real business? The reality is that without thoroughly vetting and planning your app idea, you’re likely to make a lot of preventable mistakes
The #1 Mistake People Make With Their First App
And How To Prevent It